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Hero Honda Launches New Karizma ZMR on 22 sept, 2009
The country's largest two-wheeler maker, Hero Honda Motors, on Monday launched a new version of its premium segment bike Karizma priced at Rs 91,000 (ex-showroom, Delhi).The new Karizma ZMR comes with a 225 cc fuel injection engine and is fitted with digital ignition system, Hero Honda Motors said in a statement.

The new bike will go on sale across the country by the end of this month and the company will target youngsters within the age group of 18-24 years as its potential customers. Hero Honda is also planning to undertake an integrated marketing campaign involving the print, electronic and on-the-ground activations to promote the new bike. The new ZMR is the fifth model from Hero Honda in the premium segment. It currently sells Hunk, Achiever, CBZ Xtreme and Karizma.

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